Diamond jewellery: The unmatchable accessory

The word diamond came from the Greek word 'adamas', which means unconquerable. Diamonds are the hardest precious stones in the whole world. This means that diamonds are difficult to break as they require a very precise strike at an exact location. It is believed that diamonds were found in India around 3000 years ago. Because of reflection and refraction, they were considered valuable. Earlier diamonds were used in decoration.

Although the usage of diamond earlier was in its pure form, but today the diamond is not complete without being encrusted in any metal. So many types of 'diamond jewellery' are in fashion now. A jewellery having a diamond in it is always any and every girl's best friend and, therefore, the number of women who buy diamond jewellery all over the world is quite a large one.

Because of the demand of 'diamond jewellery' items in the market, jewellery designers have launched their new collections and designs according to the budget of every prevalent income group.

A woman in one of the most beautiful creations ever, however, her beauty is enhanced further when she is adorned with jewellery having been created out of diamond and metal. This enhancements takes a step further when some of the latest diamond jewellery items that are currently present, are used.

That is why more and more female customers get attracted towards diamonds. There is a huge variety in jewellery like diamond rings, diamond earrings, diamond nose rings, diamond necklaces, diamond pendants, diamond bracelets, diamond armlets, diamond anklets, diamond bangles etc. However, the craze for diamond accessories is also prevalent among men apart from women in the form of their want for diamond studded watches.

Diamond rings are considered as a token and as a symbol of love. In fact, diamond rings have turned out to be the materialistic representations of the feeling known as love.

There are plenty of occasions for giving diamonds as gifts. Some of them are

1. A girl's sixteenth or eighteenth birthday (The 16th & the 18th birthday are always special ones).

2. Wedding ceremony.

3. Wedding anniversary.

4. Reception of the newly weds couple etc.

These are some of those occasions in which diamonds can be given in the form of jewellery and most of the people do this in the form of gifting their friends, relatives, beloveds with diamonds sets, pendants, necklaces, rings etc.

Giving diamond earrings, diamond necklaces, diamond bangles or diamond pendants to one's loved one on her personal achievements is an excellent gift for making the day special and memorable. If one has a very special person in his life, irrespective of whether that person is his mother, lover, wife, sister, daughter, then he should not think even for a single second while purchasing the jewellery item as the diamond jewellery is the best friend of all the women of the world.

But it is very important to know about the four Cs while one visits showrooms and jewellery shops for buying the jewellery items that have been made out of diamond. The four Cs are useful for knowing more about the value and price of the diamond. These Cs are:

• Colour

• Clarity.

• Cut,

• Carat.

The best choices of metals that blend in effectively with the jewellery item of diamonds are 18 carat gold and platinum. But these days platinum or 'white gold' has become the best choice for the jewellery as this metal is very hard and durable.

India has increased its sales of diamond jewellery in a tremendous way. Now the Indian market is at its zenith and has a very exclusive range too. There are few 'diamond jewellery' brands which are given below:

1. • 1. Tanishq: Tanishq is one of the most popular jewellery brands in India and it is well known for its innovative designs. It is the jewellery business group of Titan.
   • 2. Adora: Adora is fastest growing jewellery brand of India.
   • 3. Asmi: Asmi is the jewellery brand for the women of spirit.
   • 4. D'damas
   • 5. Gitanjali
   • 6. Sangini
   • 7. Nirvana

Since in the contemporary world, men also don't hesitate to wear a diamond studded item, hence, the customers of jewellery items which have been created out of diamond will continue to grow and so will the underlying brilliance of diamond.

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